Small Business Opportunities Are Everywhere

Most Businesses Are Average At Best The brutal truth is that the vast majority of businesses we encounter every day do only the minimal amount necessary to be average in their market. They might make all sorts of claims about their superior products and commitment to the customers, but in reality they don’t deliver. A clever slogan or advertising campaign is cannot hid the fact that they don’t “walk the walk.” Think I am wrong about that? When is the last time that you went home from some experience with a business saying to yourself “WOW that was incredible!” I seriously doubt that you can recall such thoughts off the top of your head. We have become accustomed to patronizing businesses that at least don’t make us angry. Think about that as the standard to beat! Yeah they often give us good enough food at a restaurant that we don’t go home hungry, or manage to check us out of a store without too long a wait. But let me ask you this: If another business came along that was minimally better/cheaper/more convenient would you hesitate to eat somewhere else or buy your products somewhere else? Most probably not. The businesses we frequent most of the time do not have our loyalty. And why should they. What have they done to earn our loyalty? Most businesses have been lulled into the false security of “customer satisfaction” , which in most cases means that at most they try not to do anything really horrible that makes you angry. In fact, sometimes they don’t even do much to avoid making you angry. Think about the last rude waitress who didn’t even acknowledge your presence until she eventually got around to taking your order. Think about that last sales clerk that was so busy socializing that he didn’t bother to try and assist you until you had to go ask for help. Think about the last time you tried to buy a car without feeling like you have been manipulated. OK, that was cruel to make you think about that .. but you get the point. Fact is no matter what kind of business you have the opportunity is immense. You have a pool of potential customers that is so used to poor service that they would be astounded if you rose above the the mass of mediocrity! They currently have “satisfied customers” who are just waiting to become your Raving Fans! The only thing that keeps us going back to mediocre businesses is habit and inertia. You need only to overcome the reluctance of a potential customer to try something new and they are yours for the taking! Our BizRave system is designed to help you exploit the opportunity presented by rampant mediocrity in your business niche.