Pepsi sitting out next year's Super Bowl - Quad Cities Onlines
MILWAUKEE (AP) — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online. Pepsi beverages have been advertised in the Super Bowl

Expert marketing advice is all for free - Reading Evening Post
Everything you need to know about growing your business is just a click away thanks to a free marketing forum. Creator Dave Paget spoke to Paul Robins. The business: UKSMF Ltd, Chichester Road, Tilehurst, (0118) 375 0323, www.salesandmarketingforums

Rentrak's Video Game Ad Monitor Data to Augment Marketing Campaign - pressreleasepoint.com
advertising and retail co-operative campaigns, plays a significant role in their financial success," said Greg Short, Chairman, EEDAR. "The integration of Rentrak's Video Game Ad Monitor data into GamePulse will allow our joint clients to

Thumbplay co-founder/CMO Schwartz elevated to CEO - Fiercemobilecontent
Mobile entertainment destination Thumbplay announced that co-founder and chief marketing officer Evan Schwartz will take over as CEO–founder and outgoing chief executive Are Traasdahl will now serve as chairman of the firm, and will concentrate on

Grupo Modelo Sues Constellation Over Corona Marketing - Advertising Age
CHICAGO (AdAge.com) — The two companies that jointly market Corona beer in the U.S. are headed to court in a dispute over marketing funds. Corona brewer Grupo Modelo sued New York-based Constellation Brands late yesterday, alleging the wine-and

Visa cuts off merchants after complaints about online scams - Los Angeles Daily News
NEW YORK — Visa has cut off 100 scammers who use bogus online marketing techniques to dupe consumers in the past six months. Among the most common hustles: billing the credit cards of customers who thought they were getting free trial products like

Houghton Mifflin Harcourt K'12 Publishers Appoints James O'Neill - Consumer Electronics Net
the appointment of James O'Neill as Senior Vice President of Portfolio Management. 'Throughout his career, Jim has demonstrated skill and enthusiasm for conceptualizing product and developing marketing strategies,' said Mike Lavelle, K'12