OMD, CBS Vision Join Forces to Create Marketing-Research Facility - Advertising Age
With more than 1.1 million visitors annually, the facility will serve as a sort of Petri dish for the agency's clients to test the effectiveness of multiplatform marketing campaigns, regardless of whether they are traditional, digital, standalone or

Online marketing, the way forward - Hindu Business Line
New Delhi, Nov. 8 Online marketing is the way forward. This was the theme of lecture on Saturday at the Ishan Institute of Management and Technology. Speaking at the Business Line Club event, Ms Meenakshi Khurana, Business Development Director of

Evidence That Social Media Networks Have Evolved Into Key Marketing - PRWeb
A recent report to have come out of the US in October 2009, detailing the latest demographic figures of social media usage, shows an evolutionary change as social networks mature to become a primary channel for marketers according to Punch

Township marketing tours - Biz Community
Townships have grown into huge markets for all types of brands. Supermarkets and shopping malls need more marketers to be engaged in their consumer's lifestyles in order to deliver successful in-store promotions, brand activations and marketing

Twitter Marketing and Best Way To Achieve More Followers On Twitter. - PRLog (free press release)
PRLog (Press Release) – Nov 08, 2009 – In just a short period of time social networking sites like Twitter have gone from a new novelty to one of the biggest sources for finding new friends on the net today. It is no surprise that when this

How a Back-end E-tail Operation Looks to Grow Into a Digital Shop - Advertising Age
NEW YORK (AdAge.com) — It was a bit perplexing to many in the ad industry: Why would big agency veterans such as Nick Pahade and Dorian Sweet decamp from highly decorated shops to an e-commerce player that handles back-end digital-marketing