July 2, 2009

Michael: The Last Celebrity - Wall Street Journal

Michael: The Last Celebrity - Wall Street Journal
The Age of Celebrity died with Michael Jackson's heart. Those of us dedicated to the zoology of celebrity should have known it was over when the death of next-to-nobody Anna Nicole Smith filled the airwaves in 2007 for a week. Celebrity had lost its

Panthers' marketing ploy skates on thin ice - Fort Lauderdale Sun-Sentinel
This is a weird column to write. It's like admitting you've lost your fastball. For years, my standard operating procedure for Panthers columns has been simply to type "Panthers" and "playoffs" and let the good jokes flow to the end. But now the

Speedo weighs swimmers' interest in other suits - Forbes
Speedo is discussing whether to allow swimmers it sponsors to wear rival manufacturers' new high-tech suits. Vice president for marketing Craig Brommers said in a statement Tuesday that "the brand is continuing to evaluate the situation internally

First day on the best job - Mid Day.com
It may sound like a paid holiday, but the winner of the "best job in the world" said he intends to work hard promoting tourism to an Australian state as he set off for his first day at the office: a tropical island. Briton Ben Southall flew out

Lawsuit accuses Dallas-based Stream Energy of operating a pyramid - Dallas Morning News
Dallas electricity retailer Stream Energy has been accused in a lawsuit of operating a pyramid scheme. Attorney Scott Clearman of Houston said Wednesday that he filed a lawsuit in federal court in Houston against Stream, a multilevel-marketing

Real Mex Restaurants Appoints Lowell Petrie as Chief Marketing Officer - PR Inside
Real Mex Restaurants, Inc. (“RMR”) today announced the appointment of Lowell Petrie as Senior Vice President/Chief Marketing Officer (“CMO”), effective July 20, 2009. Petrie will report to RMR CEO and Chairman Richard E. “Dick” Rivera. As

Top 10 Twitter marketing blunders in photos - Computer Weekly
Dominos Pizza actually gets sites like Twitter right most of the time, but every so often something shows just how little control companies have over their brands in the age of social media. The fast food company suffered untold damage when an

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