Without a doubt Google  provides some of the best free webmaster tools on the internet.  Most webmasters are not even aware of the great tools that Google provides them. Even worse, some are aware that they exist but have never bothered to check them out. If you are one of the webmasters who fails to take advantage of the free tools that Google offers, you are at a serious disadvantage to those who do. The very fist thing you need to do is become a registered user with Google to get access to any of their tools. The next thing you need to do is to get an Adwords account with them. Even if you don’t think you will run any Adwords ads in the near future, you need the account to use some of  their most powerful tools.

Most people are aware that Google offers a free keyword suggestion tool that can help you find keywords that are relevant to your business. Keyword research is fundamental to almost every aspect of internet business. If you fail to pay attention to this very basic aspect of internet marketing then you are almost certain to struggle in your business. The keyword suggestion tool can be found easily by doing a search for “Google keyword suggestion” and going to the google page at the top of the search results.

The next very powerful tool is their site analytics software. You need an Adwords account for this one, but it is an amazing tool that tracks visitors to your site. This tool allows you see a wealth of data about how they found you and whether they are converting to customers and/or leads on your site. Similar software costs hundreds of dollars and is not nearly as user friendly and powerful. Using this software is an absolute must for any serious webmaster.

Last, but by no means least, is their suite of tools appropriately call webmaster tools. This is a collection of tools to allow you to find out many things such as how many  pages you have in their index, any problems with your pages,  and most importantly a very detailed list of the pages on the internet that link to you.  This list is the heart of understanding why you do, or do not, rank for search terms of interest to you. In my opinion this is the most valuable tool that Google could have ever created and is a relatively recent addition to their offerings.  Simply said, it rocks!