The CW's Marketing Chief Rick Haskins Staying Put With Expanded Duties
Haskins will become the executive vice president of marketing and digital programs, where his responsibilities will now include developing and producing original content for all of the network's digital platforms. The CW's marketing chief Rich Haskins …
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Scent Marketing Institute to Unveil a New Fragrance Inspired by Greater Miami
30, 2011 /PRNewswire via COMTEX/ — The Scent Marketing Institute announced today that it will unveil a new fragrance inspired by Miami and surrounding areas at the ScentWorld Expo, taking place December 7-9th at the Gansevoort Hotel in Miami Beach. …
Read more on MarketWatch (press release)

Harrington Says Interactive Marketing `Key' to Future
29 (Bloomberg) — Kevin Harrington, chairman of TVGoods Inc., discusses marketing and social media. He talks with Francine Lacqua on Bloomberg Television's "Countdown." (/Bloomberg) Correction: Clarification: SuperFan badge holders consistently post …
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Marketing giant finds new chief executive
MARKETING Leeds, the inward investment agency, has found a new chief executive, eight months after the search began. Lurene Joseph is joining from the London Development Agency, where she worked alongside London mayors Ken Livingstone and Boris Johnson …
Read more on Yorkshire Post

Pharmaceutical Packaging Industry – 2011 Yearbook
28, 2011 /PRNewswire via COMTEX/ — Reportlinker.com announces that a new market research report is available in its catalogue: GBI Research, the leading business intelligence provider, has released its latest research "Pharmaceutical Packaging …
Read more on MarketWatch (press release)

Fast growth in a fast-changing marketing world
That's a heck of a change since chief executive David Williams bought the marketing company in 1988 and became employee No. 24. Williams, 48, had no marketing background when he leaped from a stock brokerage into entrepreneurship in his mid-20s. …
Read more on Baltimore Sun (blog)

Buy Real Marketing Streamlines Operations With Clicking Labs
Buy Real Marketing Group and Clicking Labs Inc. announce that they will be streamlining their networks towards their targeted category for long term plans of expansion. The Buy Real Marketing Group (BRMG) announced today, that they will be streamlining …
Read more on San Francisco Chronicle (press release)

We're watching: malls track shopper's cell phone signals to gather marketing data
Forest City's senior vice president of marketing, Jane Lisey, emphasized that the company was not collecting personally identifiable information about shoppers from their phones, and that customers' phone numbers and other information were protected by …
Read more on Ars Technica

Jim Hightower on mass marketing
Advertising Age, the marketing industry's top publication, has curtly declared that "mass affluence is over." Nearly half of consumer spending today is done by the richest 10 percent of households, and the richest of these richies are deemed to be the …
Read more on Winston-Salem Journal

Blue Bug Digital Welcomes Caitlin Weems as Search Engine Marketing Manager
In this role, Caitlin will oversee management and strategy of all aspects of search engine marketing to increase online visibility for Blue Bug Digital's growing client base, through the use of search engine optimization, paid search, online media, …
Read more on MarketWatch (press release)

Pleasant Hill Chamber of Commerce Announces They Will Host a Internet …
The Pleasant Hill Chamber of Commerce is hosting an internet marketing workshop to achieve social media and internet marketing success. The Pleasant Hill Chamber of Commerce and Main Street Marketing have announced a series of workshops designed to …
Read more on San Francisco Chronicle (press release)

T3 Networks Inc. Enters into Television Partner and Strategic Marketing …
T3 Networks, a provider of film, media, licensing and distribution, to play key role in bringing top VIZ Media anime titles to broadcast TV. T3 Networks Inc., a provider of film, media, licensing and distribution, announced today that it has reached …
Read more on San Francisco Chronicle (press release)

Businesses Continue Shift to Digital Advertising
SMB spending on media, marketing and business solutions will grow from $ 22.4 billion in 2010 to $ 40.2 billion in 2015. Small and midsize businesses will continue the recent trend of shifting their marketing budgets to digital advertising, …
Read more on eWeek

Twitter to Extend Business Marketing Capabilities
Micro blogging platform Twitter is planning to take its advertising model a step further by allowing businesses to send ads to users that do not normally follow them. Many businesses use Twitter to communicate to announce new products and services. …
Read more on ITProPortal

Mobile Marketing and Technology Host the Second Mobile Payment Conference
Google wallet and Isis are expected to hit the marketplace in the coming weeks. What should you expect? Will it affect your business? Should you join forces? Find out information on this topic and many others next week at the event. …
Read more on PR.com (press release)

Marketing Budgets Work Even Harder With Promotional Products
With more pressure than ever on budgets, marketing executives across all sectors are looking carefully at how they spend their limited resources. Their marketing spend has to represent excellent value for money, have a retention value, be appreciated …
Read more on MarketWatch (press release)

Augme Technologies Completes Acquisition of Assets of Mobile Marketing and …
Augme believes that, as a result of the Hipcricket acquisition, it can count itself as the preeminent leader in end-to-end mobile marketing solutions for consumer brands, agencies, pharmaceutical/health and media companies. …
Read more on MarketWatch (press release)