June 15, 2007

Auto Repair Recommendation Orlando Oveido

I have considered several businesses that I would list as the first one in the Marketing Excellence section of the site. Yesterday I had an experience with a repair shop called "Amigo's Auto Repair" in Oveido Florida. While most folks who read this posting will never have the opportunity to use their services, there is much to learn from them for your business. They certainly seemed to live up to their name yesterday!

A bit of background. The evening before last when I returned home my vehicle started making some strange noises that sounded like a fan or a pump of some sort. It did not stop when I turned off the ignition and I had to disconnect the battery in order to stop it. I knew that yesterday I had a very full work schedule, but somehow I needed to see if there was something that could be done besides cancelling numerous appointments or trying to work out some way I could go into town with my wife and use her car. I decided that I would look for a shop that could take a quick look and tell me what was causing the problem, and if there was some way I could put off leaving the car until I had time to rearrange my schedule to make time for a proper repair.

The first shop I went to visit had no intention of having anyone look at my car unless I left it there for the day. My pleas of needing some brief feedback so I could decide what to do were met with "Well all you can do is leave it and we will call you later." Needless to say I left there and went on my way. I remembered seeing the Amigos shop before but had never been there.

I pulled in the driveway and was immediately greeted by a mechanic who had been working on a car when I drove up. I described the problem and showed him my vehicle. He immediately knew what was wrong and told me how to bypass it and the consequences of doing so. He then took time out to do the bypass right away and asked for nothing in return! He just asked me to drive up and down the road before I left to make sure there was no problem and told me to have a great day! Wow!

By taking the time to respond to my difficult situation in such a helpful manner he has made certain that I will partronize his business with all my auto repair needs in the future. While there are no guarantees that I will be as satisified in the future with any repairs I purchase from him, I certainly will patronize his business unless there were some reason I was very disappointed in the future.

What is to be learned here? By taking a few minutes of his time to help me in a difficult situation he has obtained a customer and a referral source that no amount of typical advertising could buy. He has established himself with me as someone who cares about my needs and is someone that I would gladly pay for my future automotive service needs. Not a bad return on 5 minutes of work for him!

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Filed under All, Marketing Excellence by Eric Menzies

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