Building a letter is critical for the growth of your home business. There are several varying models you might consider. There are topic content letters, resource letters, and mini letters, to just mention a few. We will be talking about the very basic model, the mini site.

What is a mini site? This is a simple 1-3 letter made to promote your product or service. It will have your sales letter and a couple of letters for your product.

It's purpose: is simply and solely to get your visitors focused and eager to purchase without the aid of anything but your sales letter and affiliate program.

These webpages are extremely simple to set up and can be built from nada in a matter of hours. Following are the steps to do this:

1. Choose a domain name: this will need to be related to your work at home business. The name should tell visitors so they know exactly what your business is all about. Use your main keyword for your domain name. Search engines like .com, .net, .biz and .info. Try to get .com, .net, .org and then .biz and .info in that order.

2. Your sales headline most always also use your main keyword phrase if it's possible.

3. Put Meta Tags in, these will be just your title, description meta tags.

4. Find a template. You can either get a web template this from your HTML editor, or obtain it yourself. You can do a google search for a free one.

5. Write or have written a forceful sales letter. To ensure that this type of letter is effective you ought to have good converting sales letter.

6. Develop an affiliate program for Joint Ventures and affiliates. Put a link in your navigation box for visitors to enter your free affiliate program. Make sure you have an excellent, reliable tracking system.

7. Create a hover ad for your newsletter subscription box. You can most times get this from your autoresponder. A hover ad merely bottom and the visitor can close it down. This will not take away your prospective customers focus of the sales letter but will give them an option to enroll your free newsletter.

8. Develop web traffic to your mini site. There are three central ways to get traffic. Search engines, links and inviting joint venturers. You can do this with passive, direct and social marketing. This subject is another discussion. increase web traffic

How to utilize a mini site:

‚- Selling your own product: To make this type of mini site effective a good sales letter is vitally important. You may even want to hire a professional to do this. You can bid a project at lots of programs.

‚- Pre selling an affiliate program: It is important to not sell an affiliate program but instead you will need to persuade your traffic to go to your product's site. Product reviews are very good for this, or employ an attention grabbing article with your links.

‚- An uncomplicated lead generation web site. This can be used for direct marketing and pay-per-click campaigns, like Google Adwords. It will also serve as a very good way of tracking click through and sales conversion. Either a sales letter or you might write an instructional article will be very good for this type of a mini-site.

‚- You can also use them for specific niche market webpages. They very likely will be based on a keyword or phrase that is high in searches and without heavy demand. Many times I use a minimum or 500 searches per month and 2 million results. You can get much less competition with lower searches and one of the ways I use is with keyword research

Mini webpages are very fast to make and can be quite profitable. You should always stay focused on one individual subject when writing these webpages. Don't put up too many at once as Google could penalize you. Leave a week in-between, so that Google doesn't think you are attempting to spam their search engine.

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