How To Write A Killer Sales Letter
When you sell on the internet it is critically vital to follow these 3 things. Have a warm expanding market, which wants and needs what you have to sell. Secondly make sure that your product or service will meet their needs and greatly aid them.
Thirdly have vital marketing methods to show them what you have. Finally and most importantly you need a attention grabbing sales page to close your sales.
Most newbie marketers are negligent to put the essential effort into their sales letters and suffer the consequences of low or nonexistent sales. Sales letters are the heart of your work at home business and without a good one even the hottest product won't get sold. Following are a few tips to get you off the mark and letter:
1. Learn from the top marketers- look at sales pages written by master copywriters like Joe Vitale and other very good copywriters. Just look up the 1st ten websites that come up on Google when you type in copywriters and see how these sales pages are set up and written. Use their ideas and note how they plan the sales page, never copy and paste, this might get you in more trouble than it's worth. 2. Understand the 3 P's of Copywriting a. Make it personal b. Make it precise and streamlined c. Make it persuasive 3. Tailor your layout to a product or service. There are many different layouts that you will be able to use. Basically your sales page will be in three sections.
a. The first will be stressing to your reader's attention, the problem and emphasizing it. b. Secondly you will be listing your product or service, and telling the reader how it will solve their problems with benefits etc. c. Conclusion: This part will include the a call to action, and a guarantee etc. 4. Go to work on headlines 1st and then sub headlines, lastly fill in the details. Always keep in mind your headline is your salesman. The headline most definitely will attract your reader and make them sit up and take notice. Your sub headlines must also attract attention and lead your reader into the actual the sales page.
5. Ensure you have 'an iron clad' guarantee. This encourages your potential buyer to have trust in you and be more inclined to make a buy.
It takes a some to perfect the art of copywriting, and every professional copywriters will tell you that no sales page is finished. Sometimes only a word or two will explode sales.
Split testing: This is a very necessary part of making sure your sales copy to produce the best sales conversions.
For more on split testing go to: Copywriting
Dan Farrell is the author of "10 Essential Steps To Online Wealth". With 9 years of internet marketing, these key steps are critical for a money making online business. For more information, go to: Creating A Home Business
Published July 8th, 2007
Filed in Advertising, Business, Home Business, Marketing, Web Design
